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Directories, Guides & Specialized Search Services
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Top Directories (After Yahoo!) Directories, also known as subject catalogs, are helpful when you know what type of information you want but you don't know where to find it. You can burrow into a particular subject that's covered by the index, narrowing it down page after page until you find what you're looking for. In submitting to directories it is important to bear in mind that they are human compiled and edited, so any tricks you might try will only hurt you and possibly prevent you from getting listed. Was one of the most well-known guides and a close rival to Yahoo in terms of size and usage with more than 2 million listings and an impressive list of partners until the editors started getting too greedy. Looksmart gets and/or provides directory results to and from such big guns as AltaVista, Excite, MSN, WebCrawler, Magellan, Inktomi, Fast Search, NetZero, Juno and iWon among others. The directory operates on a pay-per-click basis now, with a $94 start-up fee required (a $49 set up fee, and $45 minimum account deposit). Minimum monthly charge is set at $15. Initially, this might sound like a cheaper alternative to Yahoo!'s $299 listing fee, but unless have a site with a very esoteric theme (one that is unlikely to get much targeted traffic, you'll find your minimum monthly allotment of clicks used up in a few days, at which point LookSmart suspends your account - either until the start of the next billing period, or until you top up your account. Open Directory (DMOZ) This searchable directory is maintained by 31,000 volunteer editors and contains over 1 million sites. Many other indexes use the results from Open Directory (Altavista, AOL, Ask Jeeves, Direct Hit, Google, Lycos, Netscape Search, HotBot etc.) so it's an important service to get listed with. Pay careful attention to category when submitting your Web pages. Make every effort to submit to the right category or sub-category (you may want to run a keyword search to find out where other sites similar to yours are listed before submitting). Initially, it can take up to 3 weeks to get listed. Like Yahoo, ODP will list sites which offer unique content which may be of use to searchers. Microsoft's MSN Search services is now powered by Inktomi. Submit only your homepage in the category that best suits your site. MSN receives its search results from a variety of sources. The "Featured Sites" section results are provided by MSN's sponsors and Real Names. The results in the "Web Directory Topics" and "Web Directory Sites" sections come from Looksmart, MSN's primary provider. At the top of the "Web Directory Sites" section, you can click on a link to view the 10 most popular sites provided by Direct Hit. The "Web Pages" section is provided by Inktomi. Although you can submit directly to MSN, you would be better off submitting directly to Looksmart and Inktomi. This service provides a unique way to search for Websites on the Internet. It allows users to find Websites by internet keywords instead of URLs. Real Names sells its internet keywords for a fee of $100 a year. While you cannot reserve generic terms per se, you can include the terms in your keyword phrases. For instance, although I wouldn't be able to purchase "internet marketing," as a Real Name, I could probably purchase "Internet marketing resource coordinator." Real Names provides its results to many top search engines, including AltaVista, Google, Inktomi, Iwon, LookSmart and MSN so, while it is costly to get listed, it is probably worth the expense SearchGalore.com is a searchable web directory made up of quality sites and information. Searchers get quality relevant search results. Advertisers get quality traffic to their websites on a pay per click basis. Because they don't offer any incentives to click, advertisers only get targeted clicks from people that want to visit their site based on its description. They don't want to be the biggest web directory, they want to be the best! A hierarchical Web directory, organized by subject. All their user-submitted web content is maintained by the Open Directory Project (http://www.dmoz.org). The Open Directory Project is run by a staff of volunteer editors who choose to evaluate and classify websites in one or more categories. The Open Directory editors exercise the option of choosing to add a site, moving sites between categories and creating new sites. A human compiled directory of websites, supplemented by search results from Inktomi. Make sure to choose the category most appropriate to your site. You can currently submit to one category per URL. Successful submissions will be listed in the NBCi directory within a few days. A small but growing Web directory, and an increasingly popular one. A small but growing Web directory.
Top Guides An unusually personal guide to the Internet. The company hires experts (guides) not only to choose the sites for the various subjects but also to interact with you in the form of newsletters, e-mail, bulletin boards and chats. Instead of wading through the vast sea of information on the Web, you can go right to an expert and get the lowdown on whatever it is you want to know. A discerning Web guide. You'll have to submit your site via the parent organization, Excite, however submitting to Excite alone does not necessarily guarantee a ranking on Magellan. You must submit your site and main pages to the Magellan.excite submission form separately. NetGuide features category-specific reviews selected by various editorial teams. Getting listed takes patience. Access the weekly 100 hot sites through links on the homepage or browse by category. Submit your site for review using the "Add A Domain" submission form on the main page. Sites selected to be among the top 100 are voted onto the list by users. Because the visitor rating is interactive, the Web100 is constantly changing, making it a great place to get listed. To submit your site use the submission form found here. Provides a guide to what it calls "quality Websites," as well as a guide to the Top woo Websites in various categories. To submit a listing, find an appropriate category and click on its "Add Resource" link.
Listing in these business directories might not bring hoards of traffic to your site, but the traffic it does bring is highly qualified and actively seeking out your product or services.
There are a whole host of these, but several useful ones for the online entrepreneur are: The RealNames service is a revolutionary way to locate companies, products, brands, even slogans, on the Internet. More than 2 million people use RealNames addresses daily to navigate directly to the web pages they're looking for without lengthy, confusing URLs. Just simple, plain language. Another pay for position service, strongly featured in results at AltaVista & Infoseek. Online "yellow pages" that enables you to search for businesses online, by name or category, in a particular city or state. You can also search by ZIP code or area code. Allows you to browse a world atlas and zoom in on an exact address. You can link from your own Website to a map you have created and saved at MapQuest. Online "white pages" that allows you to search for the e-mail addresses and phone numbers of individuals. Beaucoup - The BIG DADDY of all SEARCH SERVICES A specialized search site that catalogs the ever expanding number of search engines. This service has a mind-boggling collection of more than 1,200 listings of search engines, directories and indexes from all around the world, in catagories such as business, malls, classifieds, science/technology and employment. Great place to research all kinds of ecommerce-specific phrases, terminologies, words and acronymes - from digital wallets to "Clicks-and-mortar." This search service is dedicated to helping you locate government regulations, publications, statistics and other federal information. HotLinks is building a better way for people to find what they are looking for on the web. Free membership enables you to access, organize and share your favorite links with anyone, anywhere.
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