I want to give you a few more things
to think about as you excel and grow in the craft of search engine
marketing. If you are anything like me, you were hooked the first time
you really made a difference to someone else's success. I soon
realized that being able to help business owners to get results from
these optimization methods and strategies could also be amazingly
profitable. I found out that customers are your greatest resources and
many of them are quite generous when you make an impact on
their business. So the topic here is for those who want to profit from
their skills (if you are not already doing very well and having an
awesome time already).
It may seem like a strange thing to
talk about but before I begin, I'll say this. There are many folks out
there offering various SEO services and they are still not getting the
profits that they would like to make. They are not REALLY profiting
the way they might if they took a little different approach. The
solutions that business owners need to really make a difference in the
bottom line, require more than just bringing volumes of traffic to a
site. You need targeted traffic mixed with a web strategy to compel
response.
Then another group that seems to be
doing well at first but the truth is they are making lots of promises
and sales but they are not able to hang on to clients very long
because they are not delivering long term results.
Many of my SEO clients have been with
me 5 years plus. (I am still taking on new ones too.)
Let's talk about the benefits of
SEO to you as a search engine marketer, then we'll give you 5 ways to
profit:
Here are just a few legitimate
benefits of offering SEO services to your clients.
- Increase your sales
There's no telling how many sales you can make when you not only
can talk the talk but you can walk the walk and REALLY deliver
results. Prospects can sense there is something different about
you and your services. You are known as the one who fixes up Web
sites that don't work.
- Increase your repeat
business
I learned that just because someone buys a web site, it does not
mean that they are happy with it. But if you can turn that Web
site around and make it work, then that same client may even BUY a
second or a third Web site, not to mention, buy various
promotional services. All they need to see is, that what you do…
really does work!
- Increase your referral
business
What can I say, but word gets around quick! Business owners talk
to other business owners and every time you help someone out and
make them successful on the net, it's like they tell everyone else
they know. Referral business is wonderful!
- Increase your credibility
With the right training and talent, your client comes to think of
you as simply brilliant. This is not because you are REALLY
brilliant, but you just look after your client's business as if it
were your own. If your client insists that they have the best web
marketer and SEO on the planet, why burst their bubble? You make
them prosper and they make you prosper.
- Increase your confidence
There is a difference your client notices in you...right down to
your body language and that inner knowing that if I've gotten
other folks awesome results last week, I can do it again no
problem this week.
- Increase your authority
I can not say enough about solid communication and managing
client's expectations honestly.
- Build Client loyalty
Let the competitor just try and steal your clients with false
promises or tricky claims. You've done a great job of educating
your client and making them web wise.
Now these things are quite profitable
sounding but honestly, they are really just fringe benefits. Lets move
on to talk about real profit options.
5 Ways to Profit from SEO: Here's
how it starts~
1. Stop focusing on sales
and start focusing on your clients success!
There are so many
"webmasters", web designers, graphic artists in this
business. Does it not just scare you a little bit? Don't we have to
enter into competition with other web developers and does it not
become a rat race?
Start focusing on your client's
success.
Do all that you can do to make them
successful. Pour all of your talents into making their projects work.
So many folks I talk to can never stop thinking about where they will
make their next sale instead of delivering results to the
clients they ALREADY have and in so doing, you establish lifetime
residuals.
Make your client successful and they
will literally become part of YOUR sales team.
2. If you're not up to speed, you
better catch up fast. A difference in your performance is a difference
in your profits!
If you are not up to speed on solid
SEO marketing techniques and methods, start learning now. Take
a course or study at a
live workshop, but however you do it, get your SEO skills up to
speed so you can really help people. If you can show them a strategy
that really puts dollars in their pocket, they'll put dollars in
YOUR pocket!
3. How's your batting average? How
about profit sharing?
If your skills are medium to above
average, why not share in the profits yourself. I am referring to
offering someone a vertical contract. This would be a deal where you
own part of the company in return for making it successful with your
SEO skills. Don't brush this off. There are some exceptional deals to
be had if you start thinking laterally.
4. Don't forget your community and
charitable work.
When's the last time you helped
promoting a charitable work at NO cost. Build a site and promote it
for the Literacy counsel or the Easter Seals Society or your Local
Rotary Group or your Chamber of Commerce. Don't forget that this work
will often open unusual and even surprising doors. Help make others
successful and you will not fail. Many important leaders within your
local community will be serving on these committees right next to you!
A great way to network and meet new people and help the cause.
5. Watch the latest SEO trends and
position yourself to take advantage.
The study and practice of SEO has
been very good to me. Five years ago, I never dreamed that my study of
Optimization would lead to the Internet lifestyle. I look after my
clients well and sometimes go a little beyond what some might do in
the call of duty. I have clients that pay me well for my services and
demonstrate that they care about my business. As a result of the work
I have done, I have enjoyed wonderful repeat business and client
loyalty. Referral business is the best type of business going because
it does not really involve a lot of preparation or hard work. You know
that when you arrive, that they really want YOU to do the job because
of your track record. It's wonderful business.
I could write a lot more but I hope
you get the picture. If you have not been enjoying good profits, a
rewarding lifestyle and being appreciated by your clients your need a
plan of action.
SUGGESTIONS:
1. You MUST be able to
"deliver" and really make a difference. Do whatever it takes
to get your SEO skills and lateral thinking skills up to speed.
2. Run a balanced business. Are you
charging for what your services are worth?
There are some folks who charge
steeply and don't know how to get the results. For gosh sakes, if
you're good at what you do, make sure you are charging well for your
services. You DESERVE fair reward if your considerable skills are
helping other business owners to prosper. (some people are afraid to
charge for their work)
Note: The ones that charge steeply
but DON'T deliver may make a few dollars initially, but they won't
enjoy the customer loyalty, the referral business, repeat
business that you do and they won't have a "customer for
life" like you will.
3. Don't forget to recognize
and be thankful for the progress you've already made. Be sure
to benchmark your victories but even more important, celebrate your
CLIENT'S VICTORIES too! After all, you helped bring them about.
4. Give something back to your
community (with gladness). Look for opportunities to help others who
genuinely need help and avoid those who are only after your talents to
exploit them. (Trust me, when your SEO talents and success stories
increase, you'll have strangers coming out of the woodwork to take you
to dinner and pick your brain). Proceed with wisdom.
5. You must be willing to change
and take action! Performing the way you perform now has
delivered a certain result. So if your happy with that result, carry
on exactly the same way and you should get very similar results. If
you are not happy with your results now, then you must change the way
you do things.
Same action = same result
Different action = new results
Are you looking for new results?
Is it a time for a change of action?
Here’s wishing you the ultimate success.
ABOUT THE AUTHOR:
John has taught onsite search engine
marketing sessions to people from over 80 different countries, and
he's worked as a professional in the search engine industry for years.
John operates a Web site for professional search engine optimizers, Beyond-SEO.
John Alexander and Robin Nobles teamed up together in 2002 to create
the Ultimate SEO Mastery Workshop. For more information about their
live, personal, hands-on workshops, please visit Search
Engine Workshops.
As
luck would have it, you can kill two birds with one stone simply by
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Web Success Informer.
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