Creating Keyword Specific Doorway Pages

Creating Keyword Specific Doorway Pages:
A Step By Step Guide

by Shelley Lowery

If you're doing business on the Internet then you know the importance of ranking high in the Search Engines. The competition is fierce, but it can be done. What I am about to reveal to you will increase your traffic immensely, but it must be done correctly. The goal is to create powerful doorway pages that not only rank high in the Search Engines, but are Search Engine friendly and provide some valuable content for your visitors.

What is a doorway page anyway? A doorway page is a webpage specifically designed to rank high in the Search Engines for a specific keyword or keyword phrase. Not just a blank page with a link that redirects to your main page, but a powerful, content rich page packed with your keywords.

First of all, select three of the most specific keyword phrases that best describe your website. If your website is about dog grooming, then your keyword phrases might be: dog grooming, pet care, pet groomers. Place these keyword phrases, separated with a comma, in your KEYWORD meta tags between the HEADING tags of your HTML.

(Notice: Some of the opening and closing brackets < > have been removed from the examples below to enable you to view the code.)

Example:

<META name="KEYWORDS" content="Dog Groomers Salon,
dog grooming, pet care, dog groomers">

Next, write a descriptive sentence about your website packed
with your keywords for your DESCRIPTION Meta tag.

Example:

<META name="DESCRIPTION" content="Dog Grooming Tips From
Top Professional Pet Groomers">

Write a descriptive TITLE for your page that includes your
KEYWORDS.

<TITLE>The Dog Groomers Salon</TITLE>

Your doorway page should load very quickly, so keep your graphics to a minimum. Make sure you don't include any banners and place your main logo at the top of your page, linked to your main page. Place your keywords within the image tag using the ALT tag. Below your logo, include an intriguing sentence and link it to your main page.

Example:

IMG SRC="mainlogo.gif" WIDTH="300" HEIGHT="60" ALT="dog
grooming,pet care,dog groomers" BORDER="0"
For More Professional Dog Grooming Tips, Click Here

In addition to placing your keywords in your Meta tags Title, and Image tag, you can also use the Comment tag. Comment tags can be used throughout your page to organize your content and make updating easier. They also provide another great way to place your KEYWORDS. They won't be visible on your web page, just in the HTML.

Example:

!--Begin Dog Grooming Navigation--
!--End Dog Groomer Navigation--

The key to creating powerful, keyword rich, Search Engine friendly doorway pages is to provide some valuable content. In the body of your webpage, provide your visitors with a free article or report with your keywords listed throughout. If you create more than one doorway page, you'll need to provide a different article or report for each page. Make sure you don't go over board with your keywords, as you can be penalized. In addition, make certain that your article or report sounds good and not just thrown together to get your keywords listed.

Example:

Dog Grooming Tips From The Top Professional Dog Groomers

If you're not comfortable writing your own reports, you can
find over 1,000 free reports here:

http://www.web-source.net/content.htm

Here's the basic HTML outline for your doorway page:

HTML
HEADING
META name="KEYWORDS" content="Dog Groomers Salon,
dog grooming,pet care,professional pet groomers"
META name="DESCRIPTION" content="Dog Grooming Tips From
Top Professional Pet Groomers"
TITLE The Dog Groomers Salon: Dog Grooming Tips From Top
Professional Pet Groomers
/TITLE
/HEADING
BODY

!--Begin Dog Grooming Navigation--

A HREF="http://www.yourdomain.com" IMG SRC="mainlogo.gif"
WIDTH="300" HEIGHT="60" ALT="dog grooming,pet care,
professional pet groomers" BORDER="0" For More Professional
Dog Grooming Tips, Click Here /A

For More Professional Dog Grooming Tips, Click Here

!--End Dog Groomer Navigation--

Dog Grooming Tips From The Top Professional Dog Groomers

/BODY
/HTML

After you've created your doorway page, save your page
using one of your keywords.

Example:

dog_grooming.html

If you're creating many pages, simply add a number to the
end of your page.

Example:

dog_grooming_1.html
dog_grooming_2.html

pet_grooming_1.html
pet_grooming_2.html

dog_groomer_1.html
dog_groomer_2.html

When you're ready to submit your pages to the Search Engines, submit only one page each day. If you've created several pages you'd like to submit, you may want to create an additional page that contains links to each of your doorway pages. That way, you can submit just your links page and let the Search Engines crawl the rest of your links.

Creating doorway pages is a powerful way to increase your website traffic, but don't stop at just one. Imagine how much traffic you'd receive with 100 keyword packed, doorway pages all pointing to your website...

ABOUT THE AUTHOR:

Shelley Lowery is the Webmistress of Web-Source.net. Your Guide to Professional Web Site Design & Development. An acknowledged expert in all matters pertaining to Web design, Shelley reveals all of her professional expertise in a herlatest book, Web Design Mastery - providing a complete web design system that makes creating a site that sells EASY, even for an internet novice! Click here for more information.

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